What is Internal Linking?
TL;DR
Internal linking is the practice of linking from one page on your website to another page on the same website.
Definition
Internal linking is the practice of linking from one page on your website to another page on the same website. It helps users navigate, distributes page authority, and helps search engines and AI systems understand the relationships between your content.
Why It Matters
A strong internal linking structure helps AI models understand your content's hierarchy, relationships, and topical depth. It also ensures all your pages are discoverable and that authority flows from your most prominent pages to deeper content.
Examples
- A pillar page on 'Dental Implants' linking to supporting articles on costs, procedure, recovery, and FAQs
- Each blog post linking to related services and other relevant articles
Frequently Asked Questions
What is internal linking?
Internal linking is the practice of linking from one page on your website to another page on the same website. It helps users navigate, distributes page authority, and helps search engines and AI systems understand content relationships.
Why is internal linking important for SEO?
A strong internal linking structure helps AI models understand your content's hierarchy, relationships, and topical depth. It ensures all pages are discoverable and that authority flows from prominent pages to deeper content.
How many internal links should a page have?
There's no fixed number - link where it's genuinely relevant and helpful for users. Use descriptive anchor text that indicates what the linked page is about. Prioritize linking from high-authority pages to important pages you want to boost.
