What is NAP?
TL;DR
NAP stands for Name, Address, and Phone number.
Definition
NAP stands for Name, Address, and Phone number. It is the core identity information for a local business that must be consistent across all online listings, directories, and your website.
Why It Matters
NAP consistency is one of the top local ranking factors. When your NAP is identical everywhere it appears, search engines and AI systems trust that your business information is accurate. Inconsistent NAP signals can cause ranking penalties and reduce AI recommendation confidence.
Examples
- Consistent: 'Velakova Ventures Inc., 123 Main Street, Edmonton, AB, (780) 555-0100'
- Inconsistent: 'Velakova, 123 Main St., Edmonton, Alberta, 780-555-0100' (variations in name, abbreviation, and phone format)
Frequently Asked Questions
What if my business has moved?
Update your NAP everywhere - Google Business Profile first, then all directory listings, your website, and social media. Inconsistent addresses across listings are one of the most damaging local SEO issues.
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