What is Review Velocity?
TL;DR
Review velocity is the rate at which your business accumulates new reviews over time.
Definition
Review velocity is the rate at which your business accumulates new reviews over time. A steady stream of recent reviews signals to search engines and AI systems that your business is active, relevant, and trusted by customers.
Why It Matters
Review recency is a significant factor in local rankings and AI recommendations. Businesses with 200 reviews but none in the last 6 months may rank lower than businesses with 80 reviews but a steady stream of new ones. AI systems favor businesses with recent, active review profiles.
Examples
- A business gaining 4-8 new reviews per month consistently outperforming one with 300 reviews but none in a year
Frequently Asked Questions
How do I increase review velocity?
Systematically ask every satisfied customer for a review. Use email or SMS follow-ups, make it easy with direct links, and respond to every review (positive and negative). Never buy reviews - Google penalizes this severely.
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